Event date: 02-09-2022

Event Time: 1:00 PM

Venue:Online, via ZOOM

URL: https://www.eventbrite.com/e/demystifying-trade-spend-tickets-252581095857

Getting your product on shelves is no small feat. Not only does it require you to manage sales agents and distributors, but it also necessitates a clear understanding of trade spend. From slotting and Freefills to Every Day Low Price and coupons, trade spend can get confusing, not to mention how all of this factors into your product margin.

In this session, experts from Propeller Industries demystify trade spend and deductions for CPG brands selling, or gearing up to sell in retail. Lucas, Justin, and Jenn will introduce the common terms and lingo that you’ll encounter as you launch your products with distributors and retailers. They will also explain the importance of trade spend in growing your brand, expanding your sales, and increasing the value of your business.

If you’re an early stage CPG founder, be sure to tune into this session to acquire exclusive tips on setting up your company to be successful with trade spend and deductions! You will also have the chance to ask Lucas, Justin, and Jenn your most pressing questions as they relate to trade spend.

– Lucas Barrowman, Vice President of Global & Strategic Initiatives at Propeller
– Justin VanAntwerp, Vice President of Finance at Propeller
– Jennifer Mccoy, Senior Director of Trade Spend at Propeller