Samantha Stone

Busted! 5 Social Media Marketing Myths Exposed

There’s no shortage of ideas for implementing social media into marketing, and marketers face tough competition. Customers have unlimited access to information and are bombarded with marketing messages, so it’s no surprise that marketers want social media case studies and practical advice.
In spite of the information available, however, many myths dominate the conversation about how to best execute successful social media programs.

Samantha will expose five common social marketing myths, from separating social marketing from traditional marketing to the mistake of broadcasting versus engaging; she’ll also detail five ways to implement social media tactics into an already busy schedule.

During her seventeen year career, Samantha Stone has launched go-to-market initiatives and lead marketing strategies for award-winning, high growth technology companies. Samantha’s strongest assets are her communication skills, keen understanding of leading personnel and organizational change, unyielding work ethic, and results oriented philosophy. Samantha uses innovative techniques to maximize results. Most recently that has included: embracing persona-based research and nurturing techniques, smartly leveraging social media channels, and focusing effort on search engine optimization.