Cami, an entrepreneur and businessperson with a branding mindset, was initially drawn to the energy industry because she believed deregulation offered massive potential for customer choice to change the market and open up better choices. But, after spending 8 years in the energy industry, Cami could see the traditional way wasn’t working and she decided there had to be a better way. Energy had been deregulated for two decades in many markets, with more than 100 supplier options in some markets for consumers to choose from, yet less than a third of customers had switched in most places. In a world of confusing energy rate plans, unfriendly practices, and complicated switching and renewal processes, the customer had been forgotten. No wonder the promise of deregulation was not being met.

Named to the Direct Selling News “Most Influential Women in Direct Sales” well before the age of 40, our inspiring CEO has been motivating people to identify and fulfill their deepest potential since she was a 23-year-old assistant professor at Utah State’s University Huntsman School of Business. Today, Cami brings depth and breadth of experience to Viv, as a former board member and Chief Strategy Officer of a $744 million energy company, and a former Chief Operating Officer of the 59th largest direct sales company in the world. A widely respected leader in the sustainable energy space, Cami is a charismatic, in-demand speaker who has served on numerous panels of experts, most notably at a White House energy forum. But if you ask her what she considers to be the highlight of her career, she’ll most likely talk about the joy of working alongside her team and local villagers to bring sustainable energy and clean water to remote, off-grid communities–an achievement made possible through the global initiative she helped found.